ABOUT

ABOUT

ABOUT

ABOUT

ABOUT

ABOUT

Hello, I'm Alicia 👋

I have been working in UI/UX design for three years and currently work at a design agency that develops smart products across various industries.

With experience in both in-house and agency environments, I’ve learned to balance business goals with user needs — combining a deep understanding of internal product workflows with the adaptability required to meet diverse client expectations.

In my free time, I enjoy reading, hiking, and traveling — activities that keep me inspired and balanced.

EXPERIENCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

UI Designer

Pilotfish

Oct. 2025 - Present

Pilotfish provides digital product design services for cross-industry clients, covering retail, finance, and healthcare sectors.

Designed custom icons and UI interfaces for enterprise clients, improving product usability and visual consistency

Collaborated with UX designer on product audits and usability testing, transforming research insights into actionable design improvements

Participated in client proposal meetings and established design delivery standards to ensure accurate implementation in asynchronous collaboration environments

Led internal sharing sessions on Material Design and Apple HIG design systems, strengthening the team’s understanding of cross-platform design guidelines

UI/UX Designer

PAIYANG

Feb. 2023 - Sep. 2025

PAIYANG specializes in POS system development, providing digital transformation solutions for the restaurant and retail industries.

Designed B2B POS systems and B2B2C online ordering and membership platforms across Web, iOS, and Android

Redesigned the company website, increasing monthly customer inquiries by 400% after launch

Redesigned a large-scale POS back-office system, restructuring complex information architecture and workflows to improve usability and operational efficiency

Built the product’s Design System from scratch, enhancing UI consistency and improving collaboration efficiency with engineering teams

Graphic Designer

50th Museum

May. - Jul. 2021

50s Museum is a studio dedicated to collecting and renting vintage Taiwanese artifacts, preserving and promoting early Taiwanese lifestyle aesthetics.

Planned exhibition layout simulations to help teams visualize spatial arrangements and visual presentation

Created publication layouts and graphic designs, enhancing the readability and engagement of visual content

UI Designer

Pilotfish

Oct. 2025 - Present

Pilotfish provides digital product design services for cross-industry clients, covering retail, finance, and healthcare sectors.

Designed custom icons and UI interfaces for enterprise clients, improving product usability and visual consistency

Collaborated with UX designer on product audits and usability testing, transforming research insights into actionable design improvements

Participated in client proposal meetings and established design delivery standards to ensure accurate implementation in asynchronous collaboration environments

Led internal sharing sessions on Material Design and Apple HIG design systems, strengthening the team’s understanding of cross-platform design guidelines

UI/UX Designer

PAIYANG

Feb. 2023 - Sep. 2025

PAIYANG specializes in POS system development, providing digital transformation solutions for the restaurant and retail industries.

Designed B2B POS systems and B2B2C online ordering and membership platforms across Web, iOS, and Android

Redesigned the company website, increasing monthly customer inquiries by 400% after launch

Redesigned a large-scale POS back-office system, restructuring complex information architecture and workflows to improve usability and operational efficiency

Built the product’s Design System from scratch, enhancing UI consistency and improving collaboration efficiency with engineering teams

Graphic Designer

50th Museum

May. - Jul. 2021

50s Museum is a studio dedicated to collecting and renting vintage Taiwanese artifacts, preserving and promoting early Taiwanese lifestyle aesthetics.

Planned exhibition layout simulations to help teams visualize spatial arrangements and visual presentation

Created publication layouts and graphic designs, enhancing the readability and engagement of visual content

AWARDS

AWARDS

AWARDS

AWARDS

AWARDS

2025.06 - 2025.08

AAPD

3rd UI Bootcamp

🏆 Top 3 Project

🎖️ Outstanding Student

2025.06 - 2025.08

AAPD

3rd UI Bootcamp

🏆 Top 3 Project

🎖️ Outstanding Student

2025.06 - 2025.08

AAPD

3rd UI Bootcamp

🏆 Top 3 Project

🎖️ Outstanding Student

I led the UI design in our team project, defining the visual style and building the prototype to enhance consistency and appeal. After four weeks of sprint, our team was selected as one of the “Top 3 projects” among 35 teams.

Individually, I received “Outstanding Assignment” recognition each week during the three-week course and was honored as one of only two “Outstanding Student” out of 230.

This experience demonstrated my ability to deliver high-quality design with attention to detail. Whether leading or collaborating, I work smoothly with teammates to create exceptional products.

AAPD 3rd UI Bootcamp

Team Project – MEELO

2023.10 - 2023.12

AAPD

1st Product Design Challenge

🥈 Silver Award

2023.10 - 2023.12

AAPD

1st Product Design Challenge

🥈 Silver Award

2023.10 - 2023.12

AAPD

1st Product Design Challenge

🥈 Silver Award

During the seven-week Product Design Challenge, we redesigned BUS+, a well-known transportation planning app in Taiwan. From user research to usability testing, we followed a comprehensive design process to address the existing product's pain points and enhance the user experience.

In this competition, I collaborated with five other designers. Our team's proposal was well-received by the judges, and we achieved the Silver Award.

AAPD 1st Product Design Challenge

The moment our team won the award

CONTACT

CONTACT

CONTACT

CONTACT

CONTACT

© 2026 Alicia All Rights Reserved