Hello, I'm AliciaA UI/UX designer with a background in visual arts 🎨I am good at integrating aesthetics into UI design. I like to study psychology and focus on how to use design to help people have a better life 🙌

Hello, I'm Alicia 👋

I have been working in UI/UX design for two years and currently hold a position as a UI designer in the POS systems industry.

Beyond my primary work, I’ve designed a variety of products, including food ordering platforms, transportation planning apps, and organizational decision-making systems. I also have experience working with international teams, designing interfaces in multiple languages, and conducting research for products aimed at global markets.

In my free time, I enjoy reading books, hiking, and traveling. These activities help me find balance in my busy life.

Experience

Feb. 2023 - Present

UI Designer

PAIYANG INFORMATION TECHNOLOGY LTD.

Taipei, Taiwan

PAIYANG INFORMATION TECHNOLOGY specializes in developing and selling POS systems, serving businesses in the food and retail industries.


I developed products ranging from POS systems for business use (B2B) to online ordering and loyalty websites for customer use (B2B2C).

I redesigned the official website, leading to a 400% increase in monthly customer inquiries after the revamp.

I redesigned a complex back-end customer operation system with hundreds of pages, improving the user experience for back-end operations.

I organized fonts, colors, and components across products, and established a design system that enhanced collaboration efficiency with engineers.

Feb. 2023 - Present

UI Designer

PAIYANG INFORMATION TECHNOLOGY LTD.

Taipei, Taiwan

PAIYANG INFORMATION TECHNOLOGY specializes in developing and selling POS systems, serving businesses in the food and retail industries.


I developed products ranging from POS systems for business use (B2B) to online ordering and loyalty websites for customer use (B2B2C).

I redesigned the official website, leading to a 400% increase in monthly customer inquiries after the revamp.

I redesigned a complex back-end customer operation system with hundreds of pages, improving the user experience for back-end operations.

I organized fonts, colors, and components across products, and established a design system that enhanced collaboration efficiency with engineers.

Feb. 2023 - Present

UI Designer

PAIYANG INFORMATION TECHNOLOGY LTD.

Taipei, Taiwan

PAIYANG INFORMATION TECHNOLOGY specializes in developing and selling POS systems, serving businesses in the food and retail industries.


I developed products ranging from POS systems for business use (B2B) to online ordering and loyalty websites for customer use (B2B2C).

I redesigned the official website, leading to a 400% increase in monthly customer inquiries after the revamp.

I redesigned a complex back-end customer operation system with hundreds of pages, improving the user experience for back-end operations.

I organized fonts, colors, and components across products, and established a design system that enhanced collaboration efficiency with engineers.

Feb. 2023 - Present

UI Designer

PAIYANG INFORMATION TECHNOLOGY LTD.

Taipei, Taiwan

PAIYANG INFORMATION TECHNOLOGY specializes in developing and selling POS systems, serving businesses in the food and retail industries.


I developed products ranging from POS systems for business use (B2B) to online ordering and loyalty websites for customer use (B2B2C).

I redesigned the official website, leading to a 400% increase in monthly customer inquiries after the revamp.

I redesigned a complex back-end customer operation system with hundreds of pages, improving the user experience for back-end operations.

I organized fonts, colors, and components across products, and established a design system that enhanced collaboration efficiency with engineers.

May. - Jul. 2021

Graphic Designer

50th Museum

Taipei, Taiwan

50th Museum is a studio that collects and rents vintage items in Taiwan. My responsibilities include creating simulated design layouts for short-term exhibitions and graphic design for publication of books.

May. - Jul. 2021

Graphic Designer

50th Museum

Taipei, Taiwan

50th Museum is a studio that collects and rents vintage items in Taiwan. My responsibilities include creating simulated design layouts for short-term exhibitions and graphic design for publication of books.

May. - Jul. 2021

Graphic Designer

50th Museum

Taipei, Taiwan

50th Museum is a studio that collects and rents vintage items in Taiwan. My responsibilities include creating simulated design layouts for short-term exhibitions and graphic design for publication of books.

May. - Jul. 2021

Graphic Designer

50th Museum

Taipei, Taiwan

50th Museum is a studio that collects and rents vintage items in Taiwan. My responsibilities include creating simulated design layouts for short-term exhibitions and graphic design for publication of books.

Competition

2024.08 - 2024.10

IterateUX

UX Design Challenge

2024.08 - 2024.10

IterateUX

UX Design Challenge

2024.08 - 2024.10

IterateUX

UX Design Challenge

This was a UX design challenge organized by IterateUX, attracting participants from around the world.

My two teammates are from India (based in Surat) and Iran (based in Toronto).We collaborated remotely across countries to develop a product that serves global users.

In this competition, I was selected as the Primary Participant responsible for direct interaction with real clients. Our team partnered with the Canadian consulting firm Realize Solutions to create a solution that helps cooperative-based organizations collaborate and make decisions effectively.

IterateUX UX Design Challenge

Our presentation

2023.10 - 2023.12

AAPD - As A Product Designer

Product Design Challenge

🥈

Silver Award

2023.10 - 2023.12

AAPD - As A Product Designer

Product Design Challenge

🥈

Silver Award

2023.10 - 2023.12

AAPD - As A Product Designer

Product Design Challenge

🥈

Silver Award

During the seven-week Product Design Challenge, we redesigned BUS+, a well-known transportation planning app in Taiwan. From user research to usability testing, we followed a comprehensive design process to address the existing product's pain points and enhance the user experience.

In this competition, I collaborated with five other designers. Our team's proposal was well-received by the judges, and we achieved the Silver Award.

AAPD Product Design Challenge

The moment our team won the award

Judges' Feedback

Judges' Feedback

Judges' Feedback

Simon Lin

AAPD Founder / Canva Lead Product Designer

The Lucky Star team demonstrated clear goals and mature market analysis capabilities in product planning and business strategy. They effectively defined market size and product direction, achieving a balance between commercial advertising and user experience through a comprehensive SWOT analysis.

In UX, they enriched the data integrity through competitive analysis and user interviews, though the depth of the research process could have been improved.

The UI design was outstanding in terms of visual and brand identity, with the application of design principles and color schemes enhancing the interface's maturity.

Although the overall project lacked significant innovation, the redesign was comprehensive and made effective use of the operating system's features. The presentation was well-structured, allowing for a quick understanding of the proposal content. Overall, the Lucky Star team exhibited well-thought-out strategic planning and professional design standards.

Testimonials

The feedback from my colleagues about me

The feedback from my colleagues about me

Alicia really knows her stuff when it comes to UI design. She's got a keen eye for detail, spotting the little visual differences and offering up solutions to tweak things just right. Under her guidance, the UI for our project has really matured.

Throughout our collaboration, she's not just stuck in her own lane either. Alicia's always reaching out to other teams, exploring new learning resources – she's a humble and proactive learner.

What I really admire about her is her genuine attitude. She's all in when it comes to the project, constantly throwing out ideas and suggesting ways we can improve. Her no-nonsense, all-in approach to serving the project is something to applaud. That's why I see Alicia as a seasoned pro and a great teammate.

Wen Weng

Product Designer

Alicia really knows her stuff when it comes to UI design. She's got a keen eye for detail, spotting the little visual differences and offering up solutions to tweak things just right. Under her guidance, the UI for our project has really matured.

Throughout our collaboration, she's not just stuck in her own lane either. Alicia's always reaching out to other teams, exploring new learning resources – she's a humble and proactive learner.

What I really admire about her is her genuine attitude. She's all in when it comes to the project, constantly throwing out ideas and suggesting ways we can improve. Her no-nonsense, all-in approach to serving the project is something to applaud. That's why I see Alicia as a seasoned pro and a great teammate.

Wen Weng

Product Designer

Alicia really knows her stuff when it comes to UI design. She's got a keen eye for detail, spotting the little visual differences and offering up solutions to tweak things just right. Under her guidance, the UI for our project has really matured.

Throughout our collaboration, she's not just stuck in her own lane either. Alicia's always reaching out to other teams, exploring new learning resources – she's a humble and proactive learner.

What I really admire about her is her genuine attitude. She's all in when it comes to the project, constantly throwing out ideas and suggesting ways we can improve. Her no-nonsense, all-in approach to serving the project is something to applaud. That's why I see Alicia as a seasoned pro and a great teammate.

Wen Weng

Product Designer

Alicia really knows her stuff when it comes to UI design. She's got a keen eye for detail, spotting the little visual differences and offering up solutions to tweak things just right. Under her guidance, the UI for our project has really matured.

Throughout our collaboration, she's not just stuck in her own lane either. Alicia's always reaching out to other teams, exploring new learning resources – she's a humble and proactive learner.

What I really admire about her is her genuine attitude. She's all in when it comes to the project, constantly throwing out ideas and suggesting ways we can improve. Her no-nonsense, all-in approach to serving the project is something to applaud. That's why I see Alicia as a seasoned pro and a great teammate.

Wen Weng

Product Designer

In the design process, Alicia goes beyond surface-level considerations. She dives deep into ensuring the product's accessibility for all user groups and has a knack for presenting visual data in a way that's easy for other team members to grasp. Personality-wise, I really admire her drive!

Not only did she take the initiative to form the Lucky Star team, but she also actively guides discussions and willingly shares her knowledge during team collaborations. Working with her is reassuring. It feels like having a dependable partner backing you up every step of the way!

Zozoi

Product Designer

In the design process, Alicia goes beyond surface-level considerations. She dives deep into ensuring the product's accessibility for all user groups and has a knack for presenting visual data in a way that's easy for other team members to grasp. Personality-wise, I really admire her drive!

Not only did she take the initiative to form the Lucky Star team, but she also actively guides discussions and willingly shares her knowledge during team collaborations. Working with her is reassuring. It feels like having a dependable partner backing you up every step of the way!

Zozoi

Product Designer

In the design process, Alicia goes beyond surface-level considerations. She dives deep into ensuring the product's accessibility for all user groups and has a knack for presenting visual data in a way that's easy for other team members to grasp. Personality-wise, I really admire her drive!

Not only did she take the initiative to form the Lucky Star team, but she also actively guides discussions and willingly shares her knowledge during team collaborations. Working with her is reassuring. It feels like having a dependable partner backing you up every step of the way!

Zozoi

Product Designer

In the design process, Alicia goes beyond surface-level considerations. She dives deep into ensuring the product's accessibility for all user groups and has a knack for presenting visual data in a way that's easy for other team members to grasp. Personality-wise, I really admire her drive!

Not only did she take the initiative to form the Lucky Star team, but she also actively guides discussions and willingly shares her knowledge during team collaborations. Working with her is reassuring. It feels like having a dependable partner backing you up every step of the way!

Zozoi

Product Designer

Contact

Please feel free to contact me

Contact

Please feel free to contact me

Contact

Please feel free to contact me

Contact

Please feel free to contact me

© 2024 Alicia All Rights Reserved

© 2024 Alicia All Rights Reserved

© 2024 Alicia All Rights Reserved