Hello, I'm Alicia 👋
I have been working in UI/UX design for three years and currently work at a design agency that develops smart products across various industries.
With experience in both in-house and agency environments, I’ve learned to balance business goals with user needs — combining a deep understanding of internal product workflows with the adaptability required to meet diverse client expectations.
Beyond my primary work, I’ve designed products such as food ordering platforms, transportation planning apps, and decision-making systems, which strengthened my ability to design for different user contexts.
In my free time, I enjoy reading, hiking, and traveling — activities that keep me inspired and balanced.
EXPERIENCE
CHALLENGES
I led the UI design in our team project, defining the visual style and building the prototype to enhance consistency and appeal. After four weeks of sprint, our team was selected as one of the “Top 3 projects” among 35 teams.
Individually, I received “Outstanding Assignment” recognition each week during the three-week course and was honored as one of only two “Outstanding Student” out of 230.
This experience demonstrated my ability to deliver high-quality design with attention to detail. Whether leading or collaborating, I work smoothly with teammates to create exceptional products.
AAPD 3rd UI Bootcamp
Team Project – MEELO
During the seven-week Product Design Challenge, we redesigned BUS+, a well-known transportation planning app in Taiwan. From user research to usability testing, we followed a comprehensive design process to address the existing product's pain points and enhance the user experience.
In this competition, I collaborated with five other designers. Our team's proposal was well-received by the judges, and we achieved the Silver Award.
AAPD 1st Product Design Challenge
The moment our team won the award
CONTACT