Food Wise Superman

Food Wise Superman

Food Wise Superman

Food Wise Superman is a surplus food ordering platform. Restaurants can upload their daily available products for pre-order or the contents and quantities of lucky bags on the platform. Users browse the platform to select meals for ordering, and pick them up at the set time. Food resources are transformed into continued consumption through The Food Savior, promoting better circulation and reducing waste.

New product

New product

New product

Side project

Side project

Side project

Front-end

Front-end

Front-end

TIMELINE

Oct. - Dec. 2022

9 Weeks

TIMELINE

Oct. - Dec. 2022

9 Weeks

TIMELINE

Oct. - Dec. 2022

9 Weeks

My Role

UX Designer

UI Designer

My Role

UX Designer

UI Designer

My Role

UX Designer

UI Designer

TEAM

UI/UX Designer*1

Front-end Engineer*2

TEAM

UI/UX Designer*1

Front-end Engineer*2

TEAM

UI/UX Designer*1

Front-end Engineer*2

Food Wise Superman

Food Wise Superman is a surplus food ordering platform. Restaurants can upload their daily available products for pre-order or the contents and quantities of lucky bags on the platform. Users browse the platform to select meals for ordering, and pick them up at the set time. Food resources are transformed into continued consumption through The Food Savior, promoting better circulation and reducing waste.

New product

Side project

Front-end

TIMELINE

Oct. - Dec. 2022

9 Weeks

My Role

UX Designer

UI Designer

TEAM

UI/UX Designer*1

Front-end Engineer*2

Background

Every year, one-third of the world's food is wasted, while 10% of the population suffers from hunger

This includes food loss generated throughout the supply chain, as well as food waste at the consumption end (e.g., households, restaurants, retail outlets). According to statistics from the Environmental Protection Administration (EPA) of the Executive Yuan, Taiwan's food waste recycling volume exceeded 520,000 metric tons in 2020. Converted into kitchen waste bins, this amount could stack up to 12,000 Taipei 101 towers in height. Moreover, this data does not include kitchen waste mistakenly disposed of as general garbage.
­­
Despite the significant amount of food wasted globally each year, approximately one-tenth of the world's population still suffers from hunger. The United Nations World Food Programme (WFP) further points out that food waste, along with poverty, conflict, and economic crises, ranks among the leading causes of hunger.

Inspired by the European app “Too Good To Go,” which sells surplus food

While studying in France, the designer was inspired by the surplus food app “Too Good To Go” (hereafter referred to as TGTG) developed in Denmark. Consumers can use the platform to search for restaurants, supermarkets, or grocery stores in European regions collaborating with TGTG. They can then reserve and purchase a certain quantity of surplus food bags for the current or next day through the platform. The price of these bags is one-third of the food's value, allowing consumers to save money while reducing surplus food for the store on the one hand and creating profit for the store on the other. Acting as a bridge between consumers and stores, the platform also profits from the process, achieving a win-win-win situation.

There is currently no such website available in Taiwan

Taiwan has food banks and Facebook groups where leftover food is shared for free. However, the quality of food in food banks cannot always be guaranteed, as there may be food left in refrigerators for days without being picked up, leading to issues of prolonged storage.

Most of the sharing on Facebook groups involves individuals rather than businesses. However, businesses find it challenging to post daily and wait for people to come and collect the leftover food.

Background

Every year, one-third of the world's food is wasted, while 10% of the population suffers from hunger

This includes food loss generated throughout the supply chain, as well as food waste at the consumption end (e.g., households, restaurants, retail outlets). According to statistics from the Environmental Protection Administration (EPA) of the Executive Yuan, Taiwan's food waste recycling volume exceeded 520,000 metric tons in 2020. Converted into kitchen waste bins, this amount could stack up to 12,000 Taipei 101 towers in height. Moreover, this data does not include kitchen waste mistakenly disposed of as general garbage.
­­
Despite the significant amount of food wasted globally each year, approximately one-tenth of the world's population still suffers from hunger. The United Nations World Food Programme (WFP) further points out that food waste, along with poverty, conflict, and economic crises, ranks among the leading causes of hunger.

Inspired by the European app “Too Good To Go,” which sells surplus food

While studying in France, the designer was inspired by the surplus food app “Too Good To Go” (hereafter referred to as TGTG) developed in Denmark. Consumers can use the platform to search for restaurants, supermarkets, or grocery stores in European regions collaborating with TGTG. They can then reserve and purchase a certain quantity of surplus food bags for the current or next day through the platform. The price of these bags is one-third of the food's value, allowing consumers to save money while reducing surplus food for the store on the one hand and creating profit for the store on the other. Acting as a bridge between consumers and stores, the platform also profits from the process, achieving a win-win-win situation.

There is currently no such website available in Taiwan

Taiwan has food banks and Facebook groups where leftover food is shared for free. However, the quality of food in food banks cannot always be guaranteed, as there may be food left in refrigerators for days without being picked up, leading to issues of prolonged storage.

Most of the sharing on Facebook groups involves individuals rather than businesses. However, businesses find it challenging to post daily and wait for people to come and collect the leftover food.

Goal

We aim to develop a website platform similar to Too Good To Go in concept, contributing to society and the environment.

Process

User Research

Survey

Conducted a survey using Google Forms to investigate public awareness of surplus food, familiarity with surplus food platforms, and experiences with related platforms.

After a week-long survey period, a total of 30 responses were collected, revealing the following pain points:

Competitive Audit

Competitive Audit

Competitive Audit

Competitive Audit

Feature

Feature

Feature

Feature

Design

Site Map
Wireframe
Design system

Dliverable

Discovery
Map
Booking Page
Payment Successful
About

Future

  1. Adding a backend interface for businesses

This is a platform catering to both restaurants and consumers. Currently, we have only developed features and interfaces for consumers. To make this product operational in the real world, we need to add a backend management interface for businesses, enhancing the completeness of the product as a bridge between both parties.

  1. Seek user testing and iteration

Due to time constraints, this project focused primarily on the output of the interface and frontend development, without undergoing user testing and iteration. In the future, if there's an opportunity to further optimize this product, we'll gather insights from real potential users and their feedback to make the product more refined.

Contact

Please feel free to contact me

Contact

Please feel free to contact me

Contact

Please feel free to contact me

Contact

Please feel free to contact me

© 2024 Alicia All Rights Reserved

© 2024 Alicia All Rights Reserved

© 2024 Alicia All Rights Reserved

© 2024 Alicia All Rights Reserved